Get to know us

Ideals is a global B2B SaaS product company recognized as the most highly rated and customer-centric brand in a secure business collaboration market. Trusted by more than 2,000,000 users from 175,000 companies globally, we are on a mission to create more prosperity in the world by accelerating high-stakes business decisions. We achieve this by delivering extremely intuitive and robust software products that help people make impactful decisions with less stress, higher quality, and shorter hours:

Ideals Virtual Data Room: A web-based cloud platform used by companies in a wide range of industries to ensure secure confidential document sharing for online due diligence, fundraising transactions, corporate reporting, licensing, clinical trials, and other business goals.

Ideals Board: A cloud platform with web and mobile applications used by board members, CEOs, executives, and corporate secretaries, to streamline governance and improve high-stake decisions in a fast, secure, and compliant way.

The role

We’re now hiring a Director of Digital Marketing to lead and evolve our global digital growth engine.

This is a senior, high-impact leadership role, responsible for defining and delivering our performance marketing strategy across paid media, organic/SEO, experimentation, and analytics. You’ll lead a talented team of ~15 marketers and agency partners, manage a multi-million euro global budget, and work closely with senior leadership to drive measurable growth at scale.

This role is ideal for someone who is both strategic and hands-on, a digital leader who can shape the vision, develop people, and go deep when needed to diagnose, optimise, and drive performance.

What you will do

• Own the global digital growth strategy, spanning performance marketing, experimentation, and analytics

• Lead, coach, and scale a high-performing digital marketing team of ~15 specialists and agency partners

• Drive full-funnel acquisition through paid media, SEO, programmatic, CRO, and integrated campaign delivery

• Oversee multi-million euro budgets with rigorous scenario planning, forecasting, and yield optimisation

• Manage campaign planning and execution end-to-end – from concept and targeting to creative and channel mix

• Build and scale an experimentation roadmap – driving structured testing to accelerate growth and learning

• Use GenAI tools to improve production efficiency, automate workflows, and speed up go-to-market delivery

• Partner with Design, Content, Product Marketing, and Regional Field teams to ensure campaign excellence

• Optimise the marketing tech stack across tagging, attribution, activation, analytics, and CRO tooling

• Work closely with Sales, BI, and RevOps to improve tracking, funnel conversion, and marketing-sourced pipeline

• Monitor competitive activity and market shifts to inform digital strategy and identify new growth levers

What you bring

• 7+ years of experience in global B2B performance marketing, ideally in SaaS or adjacent software industries

• 4+ years leading and developing teams, with a track record of growing both people and results

• Proven experience owning and optimising digital marketing budgets at scale, with a bias for impact

• Deep channel expertise across paid search, paid social, SEO, CRO, and multi-channel digital campaigns

• Demonstrated success running structured experiments and growth programs – not just always-on acquisition

• Confidence using GenAI to accelerate output, automate tasks, and improve digital delivery

• Analytical strength – comfortable building and interpreting dashboards, forecasts, and performance models

• Experience managing agency relationships and cross-functional collaboration across global teams

• Hands-on, pragmatic mindset – equally comfortable setting strategy and digging into channel-level performance