Sales Enablement at Ideals: How learning design meets change management

Sales Enablement at Ideals: How learning design meets change management

By Mariia Andrusyk, Employer Brand Expert
December 12, 2025
1 min read

Meet Alexandra Kodjabachi, Learning Experience Designer on the Sales Enablement team

Alexandra joined our Sales Enablement team in early 2024 when the department was just formed. Recently, she sat down with our partners at Welcome to the Jungle to share how her background in political science, educational neuroscience, and change management shaped her path into Sales Enablement, and why she describes her role at Ideals as “an octopus”.

Watch the video with Alexandra to discover:

  • what drew her to Sales Enablement, and what it really looks like in a scaling global SaaS company
  • the three words that describe her experience at Ideals 
  • the project that makes her proud and transformed the Ideals VDR value proposition
  • what makes someone thrive at Ideals: from embracing change to caring deeply about the craft and the people you work with

Alexandra’s story reflects what drives many Idealers: the opportunity to connect their expertise with meaningful impact. 

We’re scaling across multiple regions and inviting people who bring curiosity, ownership, and a desire to accelerate their growth with a team committed to excellence.

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